| introduction of Daewoo cars |
| 1996 | automotive
| Daewoo |
| Entering into the Hungarian market Daewoo commissioned our agency to organize the professional introduction of its models. The communicational concept created jointly with the advertising agency focused on two aspects: the outstanding price/value ratio and neutralization of negative sentiments towards Korean products. In accordance with these goals the introduction of the models for representatives of the trade and the media took place in the Museum of Applied Arts complemented by communication maintaining the awareness of journalists.
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