| "Visible difference" campaign |
| 1997 | telecommunications
| Nokia |
| Following the Finnish example Nokia initiated a complex national road accident prevention campaign. The goal of the campaign was to draw the attention of first graders, a group especially threatened by road traffic, to the importance of visibility. An educational package was assembled jointly with the Ministry of Education and the National Accident Prevention Committee and sent to every elementary school in the country. More than 110,000 pupils received a mobile phone shaped prism that could be attached to their jacket or bag and could enter a national drawing contest in the subject. Every school received the videocassette with the video clip of the children's favorites Péter Geszti and the PaDöDő explaining what to look out for on the streets.
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