| prevention of unjust product withdrawal |
| Our client's market leading vegetable oil product in Slovakia allegedly contained harmful ingredients and was to be withdrawn from commercial sale with immediate effect. In the framework of an immediately compiled crisis communication manual, the compilation of a fact database, the supply of visual footage and an opportunity to shoot at the site, the completion of an independent investigation, the information of Hungarian and Slovakian journalists and the supervision of the company's website and telephone inquiries were all consequently implemented shortly after the breakout. As a result of the simultaneous professional and publicity work Slovakian authorities withdrew their ruling after 4 days and the sale of Cereol's product could continue once again.
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