| production of YOUTH Magazine in Hungarian and English |
| 2004 | market research
| Millward Brown |
| Millward Brown, presenting its research carried out among European youth aged between 18 and 25, benefited of PeppeR initiated "YOUTH – Access Granted" magazine. The magazine had an appearance harmonizing with the youthful topic taking on the style of popular youth magazines. Two connected programs served informing journalists on the one hand, marketing directors on the other. Journalists received the cover of the magazine as means of invitation to the event, informing them that the content would be available at the press conference. The pages of the magazine had topical editing covering youth in general, lifestyle, technology and marketing psychology. YOUTH Magazine in full was also available to the marketing directors invited for the professional presentation. Due to the success of of the publication our agency was commissioned to create its "European" which was then disseminated to Millward Brown offices all over Europe.
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