| maintain continuous strong presence in telecommunications media |
| 1997 - 1999 | telecommunications
| Nokia |
| Our agency established and maintained continuous live contact with telecommunications journalists. Our goal was to introduce Nokia and its products in an innovative, dynamic and exciting way and make the company’s opinion a factor to be reckoned with in any telecommunications issue. International and Hungarian press releases, interview opportunities, test programs and various professional events were delivered to serve the aforementioned purpose. Whether it was a product launch, the opening of a new showroom, the laying of the foundation stone of the cell phone factory, the test operation of the Tetra system or appearance at an exhibition journalists enjoyed the utmost attention of Nokia and our agency. Evaluation of our work was based on media monitoring, analysis and journalist feedbacks.
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