linking environmental awareness and buying incentive |
1997 - 1998 | furniture
| IKEA |
Ikea launched a commercial program called "Fund". Its goal was the promotion of products withdrawn from the collection and sold at a discount price, thus providing an opportunity to link this to strengthening Ikea’s image as a company with environmental awareness. Simultaneously with the launching of Fund, Ikea set up its packaging material, paper and battery selection and recycling system. Our agency delivered the communicational assistance of this complex program.
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