12-11-2014
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Confidence vs. reputation |
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I wholeheartedly support Robert C. Knott and Brent McGoldrick when they claim that the level of confidence is a much better benchmark for successful business communications than is reputation. They believe that high level of confidence in the given company brings a much better probability of entering into any interaction, than simply being aware of its high reputation. Whatever good the reputation may be, a number of reasons can still withhold us from picking their products off the shelf or applying for a position within that organisation.
While flocks of PR experts consider reputation management to be their No 1 priority, all this is useless without the steps creating and maintaining confidence in the company....... |
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source: PeppeRsauce | author:
PeppeRsauce |
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