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Similarly to earlier years, our agency has decided to offer a Christmas donation as its present to its customers and partners. In the earlier years we selected various children health institutions, while this year, with the kind cooperation of Summa Artium, we opted for a cultural project. The "Old Budapest songs" project covers the first 15-year period of the 100-year-old sound recording, from the period proceeding the invention of the microphone. |
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The special children month dedicated to child rights closed with great success. Its communication strategy planning and the realisation were made by our PR agency. The program series organised for UNICEF related to the 20th anniversary of the Convention on the Rights of the Child aimed at calling attention to further common tasks that need to be done in order to realize the wording and the spirit of the convention. |
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Counterfeiting of personal identification cards may come to an end, with the announcement of the new range of printers by Zebra Technologies. The Zebra ZXP Series 8™ produces photo-quality cards at nearly twice the speed of other retransfer printers that are currently on the market. |
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One must not lean on the memories either of the population or of the banking sector, and the rigour of the supervision must not be significantly relieved even after the economic crisis. This was one of the major conclusions of the financial conference organised by the 5 year old Scale banking consulting firm, that invited Radovan Jelasity, President of the Serbian National Bank, Dr. Ágnes Nagy, Member of the Board of the Romanian National Bank, and Ádám Farkas, President of the Hungarian Financial Supervisory Authority, PSZÁF. |
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Our agency has won the account of the UNICEF Hungarian National Committee to develop and run a communication program related to the 20 year anniversary of the UN Convention on Rights of the Children. The "20 years - 20 days - Rights of the Children" month starts the end of October and aims at providing a wide range of information and involvement to the global issue of children rights. |
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The Pest County Court has recently delivered a severe sentence for the violation of copyrights. An individual with an IT administrator degree has been sentenced for 2 years imprisonment the criminal act of violation and default of the copyright and related rights issues. The execution of the confinement has been suspended for 5 years. |
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"Improvements in the field of enforcement of IP protection are one of the most important criteria for increased IT competitiveness" - states the 3rd Global IT competitiveness study of the Economist Intelligence Unit (EIU). The study assesses and compares the information technology industry environments of 66 countries and uses a complex criteria of 6 indexes to determine the extent to which each country enables IT sector competitiveness. Hungary ranks 28th in the world in the 2009 results, with a score of 46.1 out of 100 in the index. |
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Our agency has recently won the assignment of Zebra Technologies, one of the leading global printing and automatic identification solutions providers to conduct their PR activities in Hungary. Our agency delivers ongoing communication support to make the market aware of the various new Zebra products and solutions, contribute to the increase in sales and ensure an ongoing presence on the trade scene. |