Millward Brown one of the world's top 10 market research organisations conducts a qualitative research among different consumer segments in each year. In 2005 they have performed a research among couples aged between 25 and 35 with and without children (DINKS=Double Income No Kids) to determine the most important aspects of their lifesyles, consumption habits, attitude toward brands and advertisements. The research highlights the most significant differences between the young couples and the DINKS, meanwhile forcasts the changes and trends in their lives. This in-depth research was conducted in 13 European and 5 South-American countries.
